There are three key forms of leverage you can readily use in a property business: PEOPLE, MONEY, and TECHNOLOGY.
You might already excel in one or two of these areas, which is great! But mastering all three? That’s a game changer. Here’s how to leverage them effectively:
- People Leverage
As your business grows, you’ll inevitably find yourself ‘getting in your own way.’ The solution? Delegate. Entrust tasks to employees, consultants, virtual assistants, or freelancers who can execute reliably and amplify your efforts. Building a strong team allows you to focus on higher-level strategies while others handle the execution. - Money Leverage
Property is a capital-intensive industry, but the presence of tangible assets makes finance readily available. Used wisely, it can multiply your starting funds significantly.
The key is adding value through renovation, planning gain, or leasing to reliable commercial tenants rather than relying solely on market growth.
Understand what lenders look for and stress test your projects. What happens if interest rates rise or you can’t find a buyer? Be aware of the obligations tied to personal or company guarantees. While financial leverage is powerful, it cuts both ways, especially in a downturn. Use it strategically!
- Technology Leverage
We have more tech at our fingertips than ever, much of it free or low-cost. From managing projects and portfolios to finances, technology lets you work from anywhere, collaborate globally, and streamline operations. AI is still in its infancy, but the coming wave will transform how we work.
Property is relatively low-tech, making it a safe sector as automation grows. The challenge is to harness technology to reduce friction in your investments and developments.
Mastering these three forms of leverage people, money, and technology – will elevate your property business to the next level.
